My Journey Into Design

I’m a passionate photographer and designer working to creating great products & brands since 2001. I’ve had the pleasure to collaborate with top teams working across a variety of B2C and B2B industries.

Interface Design

Landing Pages, User Flow, Wireframing, Prototyping Branding Visual Identity, Stationary Kit, Marketing Materials


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Comercial photography, Product Photography, Interior photography, Event photography, 360 virtual tour

What am I doing when I’m not in to create awesome products?

I think it is very important to maintain a good work-life balance. Outside of work, my interests include snowboarding, taekwondo, hiking, and traveling.

I love what I do and my work reflects that.

Mobile PDP

Ecommerce Product Detail Page UX/UI design

Web App product

Take part of MotionBootcamp from the Motion Software. As designer work with agile development teams (together with Product Owners, Scrum Masters & Engineers).

University Management Dashboard

UI made on Axure and Figma

Landing page

UI design

News Portal


Marketing UI



Find out more about design process

Aiko XXXL / Mömax

Aiko XXL & momemax bulgaria are parts of XXXLutz group. In the past three decades, the XXXLutz Group has stood out in the furniture business due to continuous and above-average increase in turnover and revenue. With a turnover of more than €5.1 billion, the group has become one of the three largest furniture retailers in 2019.

Businessweek bulgaria

Bloomberg Business delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News.

The Design Process

For me, good design is not created in a moment of inspiration or just beautiful pictures. It is a collaborative and iterative process between multiple teams and end-users. It is easy to follow only initial design solutions and forgot research and testing, but this rarely works. In the beginning, it is hard to know enough about the problem you are trying to solve, that's why first solutions are often wrong. Before you understand How, It is important to know 3 main things: Who - user groups, Context - task and equipment, Why - needs.

Keeping the end-user in the front and good communication leads to successful design projects. Great design requires knowledge of users' needs and motivation to solve their problems. Testing prototypes, validating ideas, collaborating with different teams, users keep a project on the right way.


Have a project for me? Get in touch.

I continually seek out great partnerships - Not clients.

Please feel free to reach out.

HQ Location

Sofia, Bulgaria

Email / Call me / 0888251254