My Role
I was part of a small design team. I was responsible for the research of Newsletters App Market, Competitors - Content, Features and Design,
Competitors - Users’ Opinion and Behaviour, Target Audience, User Personas
Design Trends. I worked alongside a marketing team and product managers to define customer pain‐points.
I stopped working on the project after the detailed visual design phase as the app started to be built.
Product designers are not Artists.
They haven't to express themselves through design.
02 Time Map
Design Team Weekly Schedule
Research
01
Pre-launch
02
Brand Or Product
03
Use the brief to learn more about the competitors.
Understand how the brand is presented (Website, Social media, Product Hunt, hackerforums, etc).
Think about their user experience and how we can make ours better;
Learn more about the different pricing models(price points, subscription based vs free trial);
Questions we asked
Can you describe your ideal customers in maximum detail? What are their values, typical occupation, habits and hobbies.
What need are they trying to meet with your service?
What experience are they looking for when seeking out your products or services?
What do they value most about your business?
What are their most common objections to your product or service?
Business Questions
Can you provide a list of up to 10 keywords that your customers will use to find you?
How do your customers typically discover your business? Through which marketing channels?
Competitor Questions
What are your top 3 online competitors, or other top 3 similar businesses globally that we could learn from?
Brand:
Create a logo based on the approved stylescape;
Start working on 2 different logo concepts;
Create a colour scheme based on the competitor analysis (do we follow a similar colour scheme or go the opposite way around?)
Product:
Prototype the wireframes;
Do user research. Apply feedback and share learnings.
Working on landing page. And user flows.
View screens
Logo and Product UI
04
Logo Finale and Product UI
05
Iterations
06
Result
Explore the whole project in Figma Community
Thank you for reading.
Back to home page
02 Time Map
Design Team Weekly Schedule
Research
01
Pre-launch
02
Brand Or Product
03
Collaborate with marketing on content for a lead generating coming soon page.
Define the most viable product features and explore layouts to highlight them.
Explore features
MAIN FEATURES
Feed Control
Letterbox Email
One-Click Unsubscribe
Read History / Read Later
Comments and Rating
Social Media Sharing
02 Time Map
Design Team Weekly Schedule
Research
01
Pre-launch
02
Brand Or Product
03
Brand:
Create a stylescape, moodboards...
Think about the logo and start sketching!
Product:
audit the current wireframes;
Create user flows based on the user personas and the user stories
Create a sitemap.
View screens
Brand:
Get feedback on the logo and decide on the final version.
Create a presentation for the brand.
Brand Task - Finalise the logo and colour scheme;.
Product:
Start working on the UI using the approved stylescape;
Explore different typographic solutions.
Define whitespace.
Create reusable components.
View screens
Logo and Product UI
04
Logo Finale and Product UI
05
Iterations
06
Design iteration brings powerful results. So, do it again designer!
Logo and Product UI
04
Logo Finale and Product UI
05
Iterations
06
Start
Back to home page
01
Project Bief
Project timeline
Jan Mar 2021
Project Type
Web app
My Contribution
Research Interaction design
Visual design Branding
Experience
Newsletter Web App
Case study
Creating product from scratch
Problem
People’s inboxed are flooded, in 2018, approximately 281 billion daily e-mails were sent and received, projected to increase to over 347 billion in 2023.
Newsletters have grown massively as a business. As of today you can find over 3000 newsletters to pay for sponsored content. Some newsletter businesses are read by millions.
Solution
NewsletterApp helps users manage newsletters and other email subscriptions as a newsfeed, organize into folders, mark as read or read for later...
Newsletter database will let users explore and discover new popular newsletters relevant to their interests and grow their knowledge.
